Queensland Open Learning Network
Open Learning
Your Future Depends on It
4 - 6 December, 1996
Brisbane,
Queensland,
Australia
THE IMPACT OF
TECHNOLOGICAL CHANGE
ON
OPEN AND DISTANCE LEARNING
Keynote
Dr. A.W.Bates,
Director,
Distance Education and Technology,
Continuing Studies,
The University of British Columbia,
2329 West Mall,
Vancouver, B.C.,
Canada V6T 1Z4
Tel: 1-604-822-1646
Fax: 1-604-822-0822
e-mail: tony.bates@ubc.ca
© The University of British Columbia, 1996
Abstract
This paper forms the basis of a multimedia presentation. The presentation
argues that the new information technologies are forcing major changes
on both traditional campus-based institutions and the large autonomous
open universities.
The presentation starts with a discussion of open-ness, distance and
distributed learning, and analyses the reasons behind the move to technology-based
open and distance learning.
The move to computer based learning raises major issues of access and
student support for distance learners, but some strategies for addressing
these issues are suggested.
It is argued that the new technologies now allow for a powerful combination
of highly interactive stand-alone material with two-way asynchronous communication
between real teachers and students. There is seen to be a relationship
between the type of technology used and the type of learning outcomes intended,
but still little evidence that these outcomes are actually achieved.
Lastly the paper looks at the impact of technology on the organization of both dual-mode and dedicated open learning institutions. It is argued that as well as the need for re-structuring, there is also a need for open and distance educators to re-define and re-think their roles.
Changing technology, changing times
In 1969, with the establishment of the Open University in Britain, the
face of distance education was changed for ever, and open learning as most
of us understand it finally arrived. Twenty five years later an equally
dramatic shift is occurring in the world of open and distance learning,
this time caused by rapid developments in technology, and especially the
Internet. While the establishment of the Open University initially made
little impact on established universities and colleges, most of whom were
quite happy to ignore it, this time technological change is striking at
the very heart of conventional schools, colleges and universities. Distance
education in particular is no longer a dirty word, but something we all
do now in public.
As someone who stumbled into this business by accident nearly 30 years
ago, I am delighted to see so many new institutions and teachers embracing
the idea that teaching at a distance can be as effective as face-to-face
teaching. I am glad to see a whole explosion of new ideas, new applications
and new people in open and distance learning. I am disappointed when I
hear experienced colleagues and friends criticise new entrants to this
field for ignoring previous research, or when I hear them criticise the
efforts of newcomers as unskilled and unprofessional. This is how we all
started in this business.
At the same time, it is important not to get carried away by the hype.
The newer technologies certainly offer us the promise of any course delivered
at any time, anywhere, the promise of truly international courses, fully
inter-cultural, with students and teachers drawn from all over the world.
The technology does promise greater learning effectiveness, more learner
centred approaches, and better quality of interaction.
But this promise does not necessarily lead to open learning, nor does
it guarantee that technology will be used in these ways. Without careful
management and design, it can lead to a widening gap in access between
rich and poor, it can lead to cultural imperialism, the 'Americanization'
of the curriculum, it can even lead to the destruction of public education
systems by powerful multinational corporations - if we let it.
My aim then is to ask you to consider the values and objectives that
lie behind your (intended?) use of technology in open and distance learning,
and to see to whether technology is leading you to work to a different
agenda altogether.
Reasons for using technology
In listening to politicians, Vice-Chancellors, keynote speakers at conferences
from government and industry, and good old classroom teachers, I hear a
range of quite different reasons being used to justify the use of technology.
Indeed I hear the same words being used to mean quite different things.
Here are the four reasons for using technology that I most frequently
hear (there are probably many more):
Technology can in fact both widen and reduce access to education. Technology
can be used to deliver training right into the workplace, by embedding
training in computer applications, by enabling just in time or on-demand
training, and by bringing specialists from anywhere in the world into conferences
and meetings. This certainly widens access to employers and employees.
However, a university requiring all students to have access to the Internet
can at an administrator's stroke deny access to all those students who
cannot afford a computer, who are not skilled or confident in using a computer,
or who cannot get Internet access where they live.
The four reasons I listed above can be contradictory and incompatible.
Different people in different positions tend to place different emphasis
on each of these rationales, and this then has a major influence on the
way technology is used. For instance, what has really set fire to many
university professors is the possibility of improving the quality of learning
through the use of multimedia. The same professor though who is a startling
innovator in the use of the technology for teaching can at the same time
violently oppose any idea that we could be widening access by allowing
more students access by liberalising the admission requirements for off-campus
students.
Other professors are fired up by the idea that all the world can access
their ideas, their research, their wisdom through the World Wide Web -
a passion to widen access to their teaching. This is not always accompanied
by a similar passion to improve the quality of their teaching, as can be
witnessed very easily by surfing their Web pages.
Some politicians and business people see technology simply as a replacement
for labour, and therefore anticipate that technology when applied properly
will reduce the costs of education. Unfortunately, this is to misunderstand
the nature of the educational process. While labour costs can be reduced
by applying technology, this can also lead to a large decline in the quality
of learning, which in turn will eventually lead to a less skilled workforce
(see Bates, 1995a for a discussion of this issue).
Lastly others look to technology to improve the cost-effectiveness of
education. This is not the same as reducing costs, and combines some of
the other two reasons. The argument is that for the same dollar expenditure
learning effectiveness can be increased, or more students can be taught
to the same level or above for the same level of investment.
I actually believe that technology cannot substantially reduce the costs
of education without a parallel loss in quality. The interaction between
learner and a real teacher can be substituted only to a certain extent
by learning materials. Learners are always capable of generating questions
and ideas that cannot be adequately anticipated by machine-based learning.
If the learning system cannot handle this diversity, then the quality of
learning will drop.
I do believe though that the wise use of technology can allow us simultaneously
to widen access, improve the quality of teaching, and improve the cost-effectiveness
of education. That is not a bad goal to strive for, and the burden of this
paper is to support that argument. There are also many things that are
valuable in education, as in life, that technology cannot do, and we need
to recognise that. But that is another paper.
So let's start with some of the implications of technological change
for open and distance learning.
The implications for learners
Harold Wilson once reminisced in his retirement that it took political
courage and vision to create the Open University. In his words, 'there
were no students barricading the streets demanding an Open University...it
was a leap of faith.'
Similarly, in my travels round the world, I have seen no similar demonstrations
by students demanding technology-based courses. Those of us who are investing
in and developing technology-based distance learning programs are taking
a similar leap of faith. What is more remarkable though is that I haven't
seen the converse: students demonstrating against the use of technology
for teaching.
This is surprising when one considers the impact on learners. Distance
learners have far greater technological obstacles to overcome than campus-based
students with access to a computer lab. Distance students need access to
a computer, and not just any computer if the World Wide Web or CD-ROMs
are to be used - we are talking several thousand dollars for this kind
of workstation. They need a modem at a sufficent speed to download at least
a few pages within an evening over the plain old telephone system, they
need a telephone line that can be dedicated for several hours a week to
being on line (which rules out almost anyone with teenagers at home), they
need an Internet service provider capable of explaining to someone without
a Ph.D. in computer science how to set the parameters for their machine
to enable them to log on, and often they have to bear the cost of long
distance calls. If they are on a party line or in an area where the local
telephone company does not provide SLIP or PPP connections they will probably
have to travel to a local centre in an area that does have this. Last of
all, they have to know how to use their computer in order to get to their
study material.
It is all the more remarkable then that there are courses being offered
online to students at a distance, and even more remarkable that students
are taking these. We currently have one course this semester, CS315, with
over 50 students enrolled, which is above our average for print-based courses.
This however is a computer science course, and I'm told it is hard to learn
computer science without a computer.
My point here is that my institution, with my active encouragement,
is investing quite heavily in technology-based distance education courses.
Nor am I a lone madman. Other people are doing the same all round the world.
But none of us has the slightest idea as to whether students will enrol
in sufficent numbers in these courses to make them viable. What's more
we are doing this when only a tiny handful of campuses world-wide have
yet dared to require all on-campus students to have a computer (Acadia
in Nova Scotia, Sonoma State in California, and University of Michigan
Northwest campus, are three examples where first year students this year
have been required to have a computer).
My point is that we need to put in place policies and support for students
that make it a reasonable proposition for most students to go to the expense
and inconvenience of using computer technology at a distance. And we have
to evaluate carefully the success or otherwise of our efforts. That is
why this year we applied successfully, with fellow madmen and women from
three universities in British Columbia, the Open Learning Agency, and local
community skills centres, for a grant from the Canadian Federal Government
to investigate the impact of technology-based courses on adult learners.
We will be looking at 20 case-studies of such courses.
There are already lessons to be learned from the campus-based institutions
that have required students to have a computer. Sonoma State for instance
spent two and a half years preparing for the implementation. They made
sure that there were sufficient courses developed in a way that exploited
the use of a computer, and therefore made it essential and valuable to
use one. This required a major investment in faculty development. They
put in place a whole range of strategies to help students who cannot afford
a computer. There is a work-on-campus scheme whereby students can get a
computer then work to pay it off (not much help for distance learners).
Relatively few students qualify for some form of supplementary State or
federal grant on an income basis to purchase a computer, as those eligible
for a grant are usually already 'maxed-out, i.e. are already receiving
maximum allowable benefits. For these students, there is a low-cost rental
scheme and for some free loans of computers from a pool donated by IBM
and Apple. There is a $40 'technology fee' imposed on all students. This
is used to provide help support for students, improving the local area
network, providing docking ports for portables, and making available easy
access to public computers in public places on campus. Students themselves
play a large role in managing this fund and in approving the level of the
fee. While some of these strategies are inappropriate for distance learners,
it does indicate the extent to which an institution may have to go to provide
sufficient support for students.
Sonoma State found that there was very high compliance for its policy
of requiring all its freshman students to have a computer, it was well
received by parents and by employers, who praised the university for making
higher education more relevant, and also most students seemed to be pleased
with the policy. Sonoma though, in the heart of the Californian wine-growing
area, is not one of the poorest parts of North America.
Lastly, while technology may open up access to some and deny it to others,
technology is not in my view the main obstacle to access. In my institution,
many more potential students are denied access by restrictive entrance
requirements, often quite arbitrary prerequisites, residency or attendance
requirements, and barriers to credit transfer from other institutions.
Another development that is impacting on open and distance learners
is the concept of distributed learning. I will use the definition of the
Institute for Academic Technology, University of North Carolina (March,
1995).
A distributed learning environment is a learner-centred approach to
education, which integrates a number of technologies to enable opportunities
for activities and interaction in both asynchronous and real-time modes.
The model is based on blending a choice of appropriate technologies with
aspects of campus-based delivery, open learning systems and distance education.
The approach gives instructors the flexibility to customize learning environments
to meet the needs of diverse student populations, while providing both
high quality and cost-effective learning.
This is blurring the distinction between distance and campus-based learning,
leading to what many, including myself (see Bates, 1994) have called the
growing convergence of distance and campus-based teaching. For example,
we now have courses for fully registered, on-campus students where a substantial
part is available on the Web or on CD-ROM. Students can access this material
at any time, from either terminals on the campus, or from home. It certainly
makes the course more easily accessible and convenient for students than
attending lectures at a set place and at a set time. However, these students
have to be 'resident', i.e. available for lectures. This is certainly distributed
learning, but it is not distance learning. Nor is it open learning, since
students have to meet all the stringent entrance requirements to be registered
as a UBC student.
Many American state universities have campuses spread throughout the
state. They often use technologies such as instructional television or
video-conferencing transmitted from one campus to several other campuses,
thus enabling students at the 'guest' campuses to access courses that would
otherwise be inaccessible. This is often called distance education in North
America but students still have to be at a set time and a set place. It
is also a very different form of distance education from that delivered
to individual learners in their home, accessible at any time over the Internet.
On the other hand, the community skills centres originally established
by the Open Learning Agency in British Columbia, which have now multiplied
to more than 20 community-run sites in medium to small towns, do provide
truly open access. Building contractors such as bricklayers, joiners, plasterers
and labourers who need to up-grade their basic adult education such as
reading and numeracy can drop in at any time to these learning centres
and study their courses through computer-managed learning. Not only does
the program develop reading and numeracy skills, it 'remembers' the last
lesson studied by the learner and automatically starts up at the next lesson,
no matter how long it is since the learner was last logged on. So while
this may be open learning it is not really distance learning.
The point here is that we need to serve an increasingly heterogeneous
student population, and that means servicing them in a wide variety of
ways. Institutions that do not have a requirement to make their courses
available to anyone who wants to take them can be more adventurous in their
choice of technologies, targeting courses to particular groups of students
who are more likely to have or be able to acquire access to the relevant
technologies. Institutions with on-campus students can be even more adventurous,
and distance educators can benefit from this experience, and migrate those
courses that can be supported at a distance, and adapt those that would
otherwise not work at a distance. These developments have implications
for dedicated open universities, and I will return to this point later,
under organizational implications.
Lastly, while distance learners may use similar technology-based materials
as on-campus students (which is where the convergence is occurring), we
are finding they need a different kind of service from the institution.
Distance students need an on-line help service that covers both technical
and academic issues. What works beautifully between Sun workstations over
fibre optics and/or Ethernet on campus can take several hours to download
over standard telephone lines, or may not run at all on a 486 computer.
Teachers who are comfortable managing 20 campus-based students on-line
find they cannot cope when this is expanded to another 50 distance learners.
Despite this, I am finding people are constantly using the terms 'distributed
learning' and 'distance education' interchangeably or assuming they mean
the same thing - to the extent that one Dean told me recently that we do
not need any special provision for distance education now that the technologies
are leading to convergence - distance education is just an extension of
an instructor's work. While it is true that there is convergence, it is
a mistake to think that because the technologies appear to be the same
for both on-campus and distance learners, there is no need for specialist
design and support services for distance education. Prima donnas don't
need to paint the scenery as well as sing.
Implications for learning
The primary reason that drives madmen like myself to invest in new technologies
is their potential for improving the quality of open and distance learning.
First of all, I make a distinction between technologies that extend
or replicate the classroom model, and those that fundamentally change the
instructional paradigm. Technologies such as one-way television and two-way
audio, or video-conferencing, replicate the classroom model. These technologies
are valuable where there are multiple sites within the same system, and
insufficent numbers at a particular site but sufficient overall to justify
mounting a course. They are also valuable for special events, when an outside
expert or panel can be brought into one or more distance locations. However,
learners are still time and place dependent when using such technology.
ITV and videoconferencing then are at an intermediate point on the scale
of accessibility. These technologies also have high unit costs compared
to some of the other new technologies (see Bates, 1995b for a full analysis
of this).
Technologies that students can access at any time, sometimes called
asynchronous technologies, provide more flexible access. Asynchronous technologies
include computer conferencing, the World Wide Web, and CD-ROM, but it is
also worth noting that print, audio-cassettes and video-cassettes are also
asynchronous technologies. The difference between the newer and the older
asynchronous technologies though is that the newer technologies have a
different quality of interaction for the learner. Note that I did not say
that they have more interaction. Learners can interact with print, audio-
and video-cassettes, but the newer technologies also can provide better
quality feedback and in the case of Hypertext and computer conferencing
systems, interaction at a distance with real people.
Thus there are two rather different contexts for interaction: the first
is an individual, isolated activity, and that is the interaction
of a learner with the learning material, be it text, television
or computer program; the second is a social activity, and that is
the interaction between two or more people about the learning
material. Both kinds of interactions are important in learning.
One reason why many distance educators are increasingly interested in
some of the newer technologies such as computer-conferencing and the World
Wide Web is their potential for asynchronous two-way communication, thereby
allowing the student to interact directly and flexibly with a teacher or
other students, even if at a distance. When this is combined with high
quality asynchronous interaction with learning material, such as a CD-ROM
or a World Wide Web site, then we can provide the distance learner with
a very powerful learning environment.
What we are seeing with these new learning environments, particularly
but not exclusively at a higher education level, is a transition from traditional
models of teaching, based on a model of information transmission and comprehension
through the lecture mode, through more collaborative learning models, but
still with strong referents to face-to-face teaching, such as seminars
and discussion groups, to completely new paradigms of learning, such as
simulations, games, problem-solving and decision-making.
Furthermore, this transition is technology-related. Thus video-conferencing
and the World Wide Web (when used primarily for information transmission)
are often strongly associated with the lecture or information transmission
mode, computer conferencing and Hypertext (within WWW) with collaborative
learning modes, and CD-ROM and other forms of stand-alone multimedia with
problem solving and decision-making, through the development of virtual
labs, simulations, games and expert systems (these are illustrated in the
presentation). This is not to say that these technologies cannot be or
are never used in different ways, but that they lend themselves more to
one form of teaching than the others.
In addition, the form of some of these newer technologies is both requiring
and helping to develop new skills necessary in an information society,
such as information navigation and acquisition, and analysis and application
of information (at which point it becomes knowledge), and knowledge creation,
i.e. when this information is transformed into something new and different
(see Harasim, 1995) .
Again, it is clear that imaginative teachers are developing applications
software such as WebCT (an authoring system for creating Web-based courses,
Goldberg, Salari and Swoboda, 1996), virtual labs and expert systems that
have the potential for developing these new or higher order skills.
What is lacking at the moment is any convincing or systematic research
evidence to suggest that students are actually acquiring and using these
skills, or that this is the best way to get to these outcomes - hence the
need for more research similar to the that which we and others are carrying
out in British Columbia and Canada.
Nevertheless, the potential for developing higher order skills relevant
to a knowledge-based society is a key driver in developing computer-based
distance education courses.
Implications for distance education units and organizations
Elsewhere I have argued that these new technologies require new kinds
of educational organization that can fully exploit the potential of new
information technologies (Bates, 1994). Technology should not be bolted
on to conventional institutions; instead they need to re-structure their
organization in order to exploit new technologies in a cost-effective manner
(Bates, 1996).
I now want to go on to argue that the new technologies also threaten
distance education units in dual-mode institutions and dedicated open universities.
We are like Danton, Marat and Robespierre; we have started a revolution
that we cannot control, and may well face the same fate.
John Daniel's new book (Daniel, 1996) is a brave attempt to address
the challenges of the new technologies for large, centralized open universities
(the mega-universities). However, he starts from the point of saying that
these large institutions now exist; how can they adapt to and integrate
these new technologies so they can remain competitive with conventional
universities developing distributed learning and with new all-electronic
institutions now springing up in the United States and elsewhere? My answer
is that in the long run they can't, at least not in those countries with
advanced telecommunications and computer technologies.
There was a fascinating edition of 'Distance Learning' (Vol. 16, No.
2, 1995) which discussed Fordism and post-Fordism in open and distance
learning. I will not rehearse the arguments there, but I come down firmly
on the side of those who argued that the mega-universities are classic
examples of industrial organizations.
It is my view that the new technologies will be exploited most by those
that establish post-modernist forms of organization, with a high degree
of decentralization, but overall leadership and direction in terms of broad
but clear goals and directions for the organization, customized products
and services, alliances with key partners that provide complementary services
to the 'core' activities of the organization (some would call that outsourcing),
and highly networked and flexible communications systems linking them with
their clients, so they can identify and respond quickly to changing market
needs. We have not yet seen any advanced and sustainable form of such an
organization, but elements are already visible in organizations such as
the University of Phoenix's on-line programs, Nova South-Eastern University
in Florida, and the National Technological University.
If such an organization would be post-Fordist, then most conventional
universities are pre-Wattist or agrarian. Nevertheless, there are certain
features of a traditional university that lend themselves to the new post-Fordist
environment. First of all, a university is an extremely decentralized organization,
in that faculty have a good deal of autonomy and independence. It has a
large and highly creative 'core' of staff, who when they apply themselves
are capable of creating new applications software, developing expert systems,
and adapting or even inventing new forms of teaching and learning. Furthermore
they have one valuable commodity or quality that is lacking in many dedicated
open universities: they have a research capability that enables them to
generate new knowledge in a wide range of subject areas that can be packaged
and marketed through distance learning. Lastly, they have the advantage
of what the marketing people call a strong brand image.
There are signs that some conventional universities, with good leadership
and a shared vision, and sometimes goaded by strong external pressure from
government, are re-generating and re-structuring themselves to meet the
technological challenge. Whether they can do this fast and deep enough
to meet the growing competition from the private sector remains to be seen.
Implications for specialist open learning and distance education
units
In those dual mode institutions that are changing, there is often a
major challenge to those in specialist open learning or distance education
units. For many years these have been seen as being on the periphery of
the organization, but considered a useful service to an organization where
most faculty have been uninterested in open learning or distance teaching,
and where Faculties have been more than welcome to leave the main burden
of doing this to the specialist units.
However, it is often not the open learning or distance education units,
who have tended to consider themselves more advanced pedagogically than
the professors, who have lead the rush to new technology, but the professors
themselves. The professors are often driven by the attraction of a particular
technology, they often do not recognize or accept the need for instructional
design, and the new tools are often seductively transparent in use.
The World Wide Web for instance allows a teacher easily to adapt materials
created for lecture or classroom use and present them as attractive colour
graphics and text, through what I call the Lone Ranger and Tonto approach:
the professor with their trusty computer-skilled graduate student, who
does the HTML mark up and scanning. Once the materials are created as Web
pages, it is a simple matter to make them available for off-campus as well
as on-campus students - a clear case of convergence, my dear Watson.
Distance educators and open learning specialists, trained in instructional
design and media selection, may shake their heads in dismay, but the reality
is that the faculty, at least in universities, control the curriculum process,
and if they want to create courses in this way, there is nothing the specialists
can do about it. Also, I have to say that at my university, the most original
and exciting technology-based materials have been created by faculty without
any direct input with regard to their design from my unit.
Does that mean we are now redundant and should be pensioned off? No,
but we do need to operate differently. First of all, why are we needed?
The main reason is that in the long run, this material will all become
public, and as in any of the other new technologies, the organizations
that will survive will be those that provide services that the public values,
at a better price and quality than the opposition.
There are several components of quality in technology-based educational
materials. The first is the quality of the content, which is where the
brand image and the research capability becomes critical. Is this unique
or valuable teaching material for which there is a need or demand? The
second is in the quality of media production. Are the graphics clear? Are
the pages easy to read? Is the sound and video easy to hear and see? Are
the unique features of each medium (video, audio, text, computing) fully
exploited. Is the material well assembled? The third is the instructional
design. Are the objectives clear? Does the material result in the desired
learning outcomes? Does it have the right mix of media? What is the quality
of the interaction between student and learning materials? What is the
role of the tutor? Has the best software been chosen to most easily achieve
the learning outcomes? The fourth is the quality of delivery. Are the materials
easy for the student to access and use? And the last element is the quality
of support given to the student. Can they ask questions? Who gives feedback?
What happens if they have technical problems? At what times is help available?
Perhaps the most important role that open learners, distance educators
and instructional designers can play is project management. A feature of
many of the Lone Ranger projects in my institution is that they have never
resulted in a final product that is used on a regular basis in a teaching
context. This is because the projects have dragged on, being constantly
up-graded or improved, or have had to be re-designed as a result of mistakes
in the early stages of development. Often the graphics and the interface
have needed improvement to make them acceptable to students. Products when
finished have limited applicability because they are not of high enough
standard in terms of graphics and interface, or sufficient in volume, to
become a commercial product. What we are discussing here is cost-effectiveness.
It is clear then that instructional designers and distance educators
can add value to technology-based teaching materials. While there are additional
costs up front in using a project manager, an instructional designer, or
even better a team approach, this can lead to substantial savings in production,
a better quality product, and the opportunity for revenue generation.
How then can an educational institution combine the creativity of the
Lone Ranger with the quality control and cost-effectiveness of a team approach?
First, instructors do have to be given their head, the ability to experiment
and learn with new technologies. Many soon learn that there are things
they do not want to do, and some also learn that while a good graduate
student is invaluable, there are other skills needed too. Others will recognize
at the outset that they need help, and will welcome contributions from
partners who do not interfere with the faculty member's 'ownership' of
the project. In other words we have to show interest in a project and be
around to help, and be patient and wait for the call to come.
Secondly, we need some humility. These technologies are new, and while
the generic skills of instructional design and project management are important,
no-one yet has discovered all the interesting uses of the new technologies.
This moves us as specialists in open and distance learning from the role
of experts ('give me the copy and I'll convert it into good quality distance
teaching material') to facilitators and hopefully and eventually equal
members of a team.
Thirdly, we need to up-grade our skills. Many of us have not mastered
all the new technologies. This is a real challenge, because there is such
a wide range of technology, and it is changing so rapidly, that it is almost
impossible to keep up. However, it is hard to impress a professor of philosophy
with your instructional design skills if she knows more about Web software
than you do. There are still distance education units in Canadian universities
at least that are so heavily understaffed and overworked with print-based
design that they have no opportunity to learn about new technologies. We
need to re-organize so that between us we do cover the range of technologies
in some depth.
Unfortunately, there is a severe shortage of good quality instructional
designers with multimedia skills and experience, at least in Canada. I
am pleased to see that the University of Southern Queensland is offering
a certificate program in instructional design. The Deakin/South Australia
Masters program in distance education is a fine introduction to research
and theory in distance education, but does little to equip open learners
and distance educators with the necessary skills in the technology areas.
But at least you have something in Australia. In Canada we have only
one quality program that produces skilled educational technologists, and
that is a four-year residential Ph.D. program at Concordia University,
which is 2,000 miles from where I am. We also have a Masters in Distance
Education from Athabasca University which does cover some aspects of distance
educational technology, but it is still not an adequate preparation for
the technology challenges we are facing.
On the other hand, there are many good young people coming through with
a combination of subject matter and computer expertise. Most faculties
have now appointed at least one such person to provide academic computing
support to faculty. The trick then is to harness their existing skills
and teach them the specialist skills of open learning, distance education,
instructional design, project management, by example, on the job. Thus,
some strategy has to be found to support academic computing close to the
teacher or instructor, while at the same time making full use of the specialist
skills that are located elsewhere in the institution.
At the University of British Columbia, we have so far not put all our specialists into one central, integrated service unit. We have a well-established Media Services and Computer and Communications units which can provide network and media production services. We had a smallish but also well established distance education unit with three instructional designers and a part-time manager, as well as a student support unit. We have strengthened that unit with another instructional designer, a new Director, and an Internet specialist. The university also established a tiny Centre for Educational Technology, with a Project Co-ordinator and a specialist in computer graphic design and a specialist in computer interface design. Both on-campus and distance education projects can pull a team together from across any of these units. The model is illustrated in the diagram below.
In this way over the last two and a half years UBC, which has about
35,000 students altogether, has been able to develop over 100 on-campus
technology-based projects and put into production 26 new technology-based
distance education courses. Many of the on-campus projects have been produced
by the Lone Ranger and Tonto approach, but some of the most successful
on-campus projects have used a modified team approach, and in most of the
distance education projects we have been able to institute a project management
and team approach.
Conclusions
Despite beating my chest over UBC's accomplishments, I still believe
humility and a degree of caution are essential qualities for open and distance
educators, if we are to successfully develop technology-based learning.
We do not yet know how students will react to this, instructors often know
more than we do, and we are still discovering the best way to fund and
organize open learning and distance education in this new distributed learning
environment. We could even end up losing our heads or being stabbed in
the bath. The only thing we can be sure of is that change in education
is both unavoidable and also in many ways desirable, especially at a post-secondary
level.
Are we then being driven by the juggernaut of technological determinism? There is certainly an element of that, but there appear to be at least enough good reasons to go with the flow, and try to steer things in what we believe to be the right direction. The technology does throw into question the issue of access and open-ness, but there also also major potential learning benefits that could actually help prepare learners with at least some of the survival skills they need in an increasingly chaotic and market driven world.
References
Bates, A.W. (1994) 'Educational Multimedia in a Networked Society' Open
Praxis, Vol. 2
Bates, A.W. (1995a) The Future of Learning: Edmonton, Alberta:
Minister's Forum on Adult Learning (WWW reference: http://bates.cstudies.ubc.ca/)
Bates, A.W. (1995b) Technology, Open Learning and Distance Education
New York/London: Routledge/Melbourne: Thomas Nelson Australia
Bates, A.W. (1996) 'Reconstructing the University: Organising for Technological
Change' Thirteenth International Conference on Technology and Education:
Proceedings, Vol. 1 Grand Prairie, TX: International Conferences on
Technology and Education
Sir John Daniel (1996) The Mega-Universities and the Knowledge Media
London, Kogan Page
Distance Learning (1995), Vol. 16, No.2
Goldberg, M., Salari, S., and Swoboda, P. (1996) World Wide Web -Course
Tool: An Environment for Building WWW-Based Courses Paris France: Fifth
International WWW Conference (url: http://homebrew.cs.ubc.ca/webct/papers
Harasim, L. (1995) Learning Networks: a Field Guide to Teaching and learning Online Cambridge, Ma: MIT Press